Mental health made visible
How about a cup of empathy, understanding and encouragement served by a group of adorable animals?
CupOfTherapy gives a warm bear hug by combining heartwarming illustrations with thoughtful texts that deal with mental wellbeing. Illustrations share important big messages; it’s normal to face problems and you’re enough just the way you are. CupOfTherapy tackles heavy topics in a gentle and accessible way.
CupOfTherapy is a fresh Finnish concept which sprang up in May 2017. The brand is already used as a global tool to improve people's lives. Important messages are spreading quickly around the world for example by social media channels and licensing partners.
The creators also meet up with their audience to raise awareness of mental well-being in an approachable way. Part of the sales revenue of the products are donated to promote mental health.
The CupOfTherapy world was born when psychotherapy professionals Antti Ervasti and Elina Rehmonen joined forces with the award-winning artist and illustrator Matti Pikkujämsä. The stories behind the pictures are inspired by real-life encounters.